Create a 212 team

Have ideas we didn't think of?
We'd love it if you'd share them with us.


When 212 connects with even a handful of people in a group or
company, it can have a tremendous and systemic impact on results.

The tips listed below are great ways to introduce and reinforce 212 with your team.
Pick an idea and run with it - and please let us know how it works for you.

212 team, 212 posters

With awareness comes responsibility.

Choose from seven designs that can help you keep the 212 message front and center.

Buy the 212 posters

Create a 212 newsletter or message board

Highlight current events that illustrate the 212 message and encourage your team members to share their experiences with giving extra effort.

Make it your own

License the 212 logo for your internal communications and products.

Get in touch with us for details

Watch the 212 DVD as a group

Introduce the concept and start the excitement. Meet at 2:12pm to set the tone.

Buy the DVD

212 team, 212 DVD
212 tean, motivate, Margaret Mead

Margaret Mead
1901-1978)
American cultural anthropologist

Download this printable reminder

212 team, 212 gear
Stock the office kitchen or supply closet with 212 products


Reminders like mugs,
note cards or buttons can encourage everyone to try harder every day.

Shop for 212 products

Send a 212 book and
T-shirt to all new hires


Set the tone before they arrive or give them an idea of the place during the interview process.

Hand out a 212 award each week, month or quarter

Choose a favorite 212 product or talk with your team and find out what would motivate them best.

Spend one day a quarter volunteering

Help your team bond and emphasize the importance of being 212 in all aspects of life.

Organize a company or
team celebration


Use February 12th (2/12) or December 12th (12/12) as a time to show appreciation for your team's contributions and to refocus on always giving more.

212 team, 212 celebration